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WHIEDA marketing plan in plain language

First in simple terms — in three minutes. Then in detail, according to the official rules

Prepared by the WWC editorial team · verified 9 October 2026

In brief

  • A partner receives bonuses in five ways: cashback, a bonus for a pair, a percentage from the team, a percentage from repeat purchases, and ranks.
  • The level of participation is set by the first purchase — the Start, Standard or Premium package.
  • For bonuses to be credited, you need your own purchase of more than 30 PV every month.
  • Money is withdrawn officially, under a contract with the company. The partner pays taxes themselves.
  • No one guarantees income — this is written in the company's own rules.

A network company's marketing plan is usually explained in forty minutes, with arrows on a whiteboard and words like “binary”, “step”, “PV”. We took the official WHIEDA rules from the site whieda.org and first explain everything with a single example, and then the same thing precisely.

Part one

In simple terms: five ways

Example. Anna has been drinking the Phoenix elixir for two years and recommends it to her friends when it comes up in conversation.

Way 1Buys for herself

Anna's first purchase comes back to her as bonuses — cashback. It is not money to a card: with cashback she pays for up to half of her next orders.

Way 2Two people joined

Under each partner there are two places, left and right. Anna recommended the elixir to a friend and a colleague, and both registered: one took the left place, the other the right. For such a pair the company pays a bonus — it is called a “step”.

Way 3The team grows

The friend and the colleague also recommend it to someone, and two sides grow under Anna. From the smaller of them she receives a percentage of the new people's first purchases. This is the binary bonus.

Way 4People buy again

They liked the elixir and take it every month. From each such purchase in the team Anna receives 5% — from several levels deep. If Anna started with the “Golden Triangle” strategy, she receives 10% from the same purchase.

Way 5Ranks

When the team's turnover grows, Anna is awarded a rank. The first, Director, gives a bonus for trips with the company. Higher up come an auto bonus and a share of the total turnover.

Condition

Bonuses are credited only if Anna herself buys something every month — for more than 30 PV. That is a product for herself and her family.

Important

No one guarantees income: this is written in the company's rules, and the person who invited you has no right to promise you any amount.

Part two · in detail

PV and W$

PV are points that the company assigns to each product. All bonuses are calculated from them. PV are not directly tied to the price in rubles: two products with the same price may have different PV. How many PV a product has can be seen in the price list.

W$ is the company's settlement currency. In Russia 1 W$ is 100 ₽, in Belarus — 3,5 BYN. Rank bonuses are stated in W$.

Entry

Three packages

A package is your first purchase. It determines how many bonuses you can receive per day and from how deep in the team the percentage comes. A package can be upgraded later.

Start

First purchase — for 250 PV
Bonuses for pairs and from the smaller side — up to 250 PV a day
5% from repeat purchases — from three levels of the team
Ranks — not available

Standard

First purchase — for 500 PV
Bonuses for pairs and from the smaller side — up to 500 PV a day
5% from repeat purchases — from six levels of the team
Ranks — Director and Regional Director

Premium

First purchase — for 2000 PV
Bonuses for pairs and from the smaller side — up to 2000 PV a day
5% from repeat purchases — from nine levels of the team
Ranks — all

The package price in rubles depends on which products you choose. It is easiest to calculate it using the price list.

The electronic account has two wallets. Cashback arrives exactly in the amount of the first purchase and covers up to half of the next order. The bonuses you have earned cover up to 70% of the cost of products or of a new package. Cashback is also given for steps in the WHIEDA app: from 10 000 steps a day, and more for a week and for 28 days in a row.

Percentages

Bonuses — precisely

50% · step

For a pair on the left and right at the same level — half of the PV of the smaller package. Usually the packages in a pair are the same. If they differ, the bonus waits, according to the rules: until the smaller package is upgraded or until a new partner with Premium takes a place at that level. At each level a step is paid once, and there can be any number of levels. It is credited immediately: 80% to the account, 20% as cashback.

10% · binary

From the first purchases of new people on the smaller side, apart from what has already gone into steps. It is split the same way as a step: 80% to the account, 20% as cashback. One strong side with an empty other one gives zero.

5% · repeat purchases

From every repeat purchase of 30 PV or more in your team, down to the depth of your package. Counted per calendar month. You request the payout yourself, by the fifth of the following month.

Step and binary bonuses are capped by the package’s daily limit: anything above the limit for a day is not credited.

Qualifications

Ranks

The rank is calculated from the turnover of two parts of the team: the strongest side and all the others together. “5 000 / 5 000 PV” means 5 000 on the strong side and 5 000 in the rest.

Director

Package: Standard
Turnover: 5 000 PV on the strong side and 5 000 PV in the rest
Bonus: travel — 100 W$
Credited: for the month in which the turnover is achieved

Regional Director

Package: Standard
Turnover: 10 000 / 10 000 PV
Bonus: travel — 100 W$, same as Director
Plus: the right to open your own Service Center
Credited: for the month in which the turnover is achieved

National Director

Package: Premium
Turnover: 30 000 / 30 000 PV
Bonus: auto bonus — 500 W$
Bonus: 1% of repeat-purchase turnover
Credited: for the month in which the turnover is achieved

International Director

Package: Premium
Turnover: 50 000 / 50 000 PV
Bonus: 1% of Eurasia turnover — shared among everyone at this rank
Bonus: 1% of repeat-purchase turnover
Credited: for the month in which the turnover is achieved

Continental Director

Package: Premium
Turnover: 100 000 / 100 000 PV
Bonus: 1% of Eurasia turnover
Bonus: 1% of repeat-purchase turnover
Credited: for the month in which the turnover is achieved

World Director

Package: Premium
Turnover: 200 000 / 200 000 PV
Bonus: 1% of Eurasia turnover
Bonus: 1% of repeat-purchase turnover
Credited: for the month in which the turnover is achieved

Global Director

Package: Premium
Turnover: 1 000 000 / 1 000 000 PV
Bonus: 0.5% of annual worldwide turnover
Credited: for the year in which the turnover is achieved

Ambassador

Package: Premium
Condition: a Global Director who has a Global Director on each of the two sides
Bonus: 0.5% of annual worldwide turnover
Credited: for the year in which the turnover is achieved

The rank has to be confirmed: the bonus is paid only for the period in which the turnover is achieved. Bonuses of different ranks for the same period add up. The travel bonus is spent on company trips and events. The auto bonus can be received to a bank account against an invoice or taken as a discount on goods.

Money

How money is withdrawn

Officially. Bonuses are transferred from the electronic account to your bank account on your request, once a month, when the account has reached the minimum payout amount. The relationship with the company is formalized by a contract. The partner pays taxes themselves — the company does not withhold them.

How this is arranged in your country and which documents are needed is covered in detail in the internal trainings.

Strategy

The Golden Triangle

This is how those who are set on building a team from the start begin. Instead of one account, they open three: a top one and two beneath it. The pair under the top account is ready on day one. After that the team grows under both accounts at once, and the same purchase at the bottom brings a percentage twice. Both sides are yours from day one, so the balance for ranks is built deliberately.

The full breakdown with calculations — how much the start costs, what arrives on day one, and how three accounts differ from one with the same people — is in the members-only part.

Private continuation

The Golden Triangle: the calculation

A members-only breakdown of the strategy with figures: the start, day one, one account versus three with the same people. Access via the main WWC bot on Telegram.

Editorial view

How we see it

The plan has two sources. Bonuses for pairs and from the weaker side come from new people’s first purchases — a strategy like the golden triangle speeds them up. The percentage from repeat purchases comes from what people buy again, and it lasts as long as they need the product. A strong team builds both, and starts with a product it uses itself.

FAQ

Questions

How much does it cost to join WHIEDA?

The Start package is a first purchase of 250 PV, Standard — 500 PV, Premium — 2000 PV. The price in rubles depends on the products you choose: each has its own PV, all visible in the price list. The amount of the first purchase comes back as cashback on your next orders.

Can bonuses be withdrawn to a card?

Yes, officially: on request, once a month, when the account has reached the minimum payout amount. The relationship with the company is formalized by a contract; the partner pays taxes themselves.

What happens if I don’t buy?

If you buy 30 PV or less in a month, no bonuses are credited. After twelve months with no purchases and no new partners, the company has the right to suspend the account. It is restored within a day after a purchase of 50 PV or more.

Consultation

Want to go through the marketing plan for your own situation — with your city, your circle of contacts and a product you use yourself? Leave a request for a consultation.

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Contents
  1. In plain terms
  2. PV and W$
  3. Three packages
  4. Bonuses — precisely
  5. Ranks
  6. How money is withdrawn
  7. The Golden Triangle
  8. How we see it
  9. Questions
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